What Makes a Great Event Website?
Designing Your Event Website
For most delegates, a website or registration page will be the first contact they have with an event. These pages play an important role in educating, informing and persuading potential attendees to click through and book a place.
An event registration website is also a crucial page for the exchange of information and data, where tickets can be purchased and where breakout session choices can be made. All in all, your event website is the most important part of pre-event registration.
If you want to maximise your audience engagement - having a great event website is essential. Here are our top tips:
Responsive Design
More and more people are using their phones as the primary device for web browsing and so it’s essential for your website to work correctly across different screen sizes. A responsive website automatically re-shapes and lays out the page to best suit the user’s screen. So, it might not look exactly the same as on a laptop, but it will still look great.
Clean Website Layout
People engage more with content and stay longer on websites that have a lot of space. If you fill web pages with text and images, it can quickly become distracting and frustrating. A better approach is to break content into manageable relevant sections where possible.
The use of images and video in event websites can be a great way of enhancing the user experience, but make sure it is relevant information for your event attendees.
Personalised Experience
Personalised registration journey’s help with restricting the information that you give out, as well as collecting different information that attendees give in. A great event website will create user journeys and website experiences that are tailored to different attendees, whilst also being fully integrated with your bespoke registration system.
User Friendly Event Websites
The build and testing phase of an event website gives you time to road-test it properly and get feedback. Does the flow make sense? Are people accessing the information you want them to? Are the calls to action clear and enticing? Once the conference or exhibition website is built, you can continue to monitor the user experience and update things if you need to.
Make it Stand Out
Having your event booking system integrated into your event website makes for a smoother journey for your website visitors. Rather than bouncing out for event registration, having one portal makes much more sense.
If you need a separate event website and event registration system, then make sure the design is seamless so delegates see it’s part of the same experience.
If you’re looking for a great event website for your next conference or exhibition, please do get in touch with the UK Event Registration Experts.
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Event Connections provide exceptional event registration and delegate management services to event, conference and exhibition organisers.
