Badge Scanning and Session Tracking

Badge scanning can be a great addition to any event. It’s useful for both organisers and exhibitors alike and can be used in a multitude of different ways, depending on what you need the final data for.

For exhibitors, badge scanning can be a great way to track and engage with leads throughout the event, and after the event is finished, an encrypted report summarising your leads can be at your disposal.

For event organisers, badge scanning allows you to understand where your attendees were throughout the day. For example, badge scanners for conferences can be used for session, roundtable and workshop tracking, so you’ll know who was where, when, and for how long.

New Form

Name

First Name

Last Name

Subject

Message

Session Tracking - Event Tech and Badge Design

If you choose to include some kind of session scanning at your event, we can design your event badge to include a unique barcode. Each barcode is unique to each attendee, so scans will show up as being attached to that particular person.

To capture the data, exhibitors or staff can be given a small handheld mini barcode scanner that they can keep with them throughout the event and return when the event closes. When attendees require scanning, simply point the scanner at that person’s badge and scan the barcode.

Each mini badge scanner will retain the scans until it’s returned to us, where we’ll sync it with our system and generate an encrypted report containing all the information you need.

Badge Scanning: Attendance Scanning and Lead Retrieval

staff member badge scanning at event — **Badge scanning at roundtables, sessions and workshops**

Track which delegates attend your roundtables, sessions, workshops and more with our badge scanning and session tracking scanners. Attendees can be scanned in, or out, of any necessary sessions, and a full report can be sent to you post-event. Staff can be posted on room doors to ensure no one is missed.

venue for badge scanning — **Badge Scanning and Lead Retrieval for exhibitors**

Make sure your exhibitors don’t miss out on generating leads at your event. We can provide exhibitors with mini badge scanning devices and category sheets at the beginning of the event so they can categorise and scan their leads as they please.

Session Tracking: Case Study

At a recent event, a client wanted badge scanners for their exhibitors so that they could capture leads throughout the day. They also wanted staff to scan attendees into the variety of workshops they had running throughout the event. The reason for this was that the attendees had pre-selected their sessions, so they needed to have accurate attendance statistics for each session.

We provided a team of staff with scanners and stationed them on each of the workshop room doors. They successfully scanned all attendees into the 7 sessions in each room throughout the day, and scanned a “session break” badge in-between sessions, so that the report would reflect the end of a session and start of a new one.

Post-event, we uploaded the scan data and generated a report for each room. These were then sent to the event organisers, allowing them access to a detailed breakdown of who attended each session, at what time, and for how long. Similarly for the exhibitors, a detailed report was sent containing details of their leads.

Why is Badge Scanning and Session Tracking so important?

For conferences and exhibitions, badge scanning can be a great way to secure leads for follow-up once the event has ended, especially if the whole point of the event is to network and build relationships.

For event organisers, badge scanning and session tracking can help you to gain an understanding of how your event is working, which sessions are most popular, which sessions need more work for future events and how many people have engaged with which material. Badge scanning gives an insight into the structure of your event, and can help you to grow your event in the future, based on real delegate statistics.

We’ve worked with countless businesses to provide our session tracking services for both exhibitors and event organisers alike. We’d love to work with you at your next event and show you just how useful session tracking can be. Get in touch today to find out more!